ColArt appoints TMW for digital content brief on Winsor & Newton brand

ColArt, the art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand.
TMW landed the account after a pitch against the incumbent agency The Big Group and has been briefed to reinforce product quality for Winsor & Newton’s core lines.
However, ColArt wants to ensure that its “student, hobbyist and professional audiences” are still catered to.
“I’m delighted to work with TMW Unlimited on this exciting brand