Coke’s Olympics push kicks off with global #ThatsGold campaign

As the marketing scrabble around the Olympics begins to take shape Coca-Cola has revealed its sports-themed push for the games with a global campaign that features 79 athletes from around the world.
The #ThatsGold campaign will launch in 50 markets and shows athletes celebrating winning gold in different sporting fields and is intercut with people enjoying Coca-Cola’s range of drinks in everyday moments. The spot uses the newly introduced ‘Taste the Feeling’ tagline and anthem,