Coke Zero Sugar to be front and centre of £7m Holidays Are Coming campaign

Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero.
Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m.
Aedamar Howlett, marketing director for Coca-Cola GB, said: “We will continue to grow on the success of Coca-Cola Zero Sugar which will feature front and centre in all of marketing this Chri