Coca-Cola's incoming CEO outlines 2017 plan as low sugar drive fails to offset wider challenges

Coca-Cola has sped full throttle on its course to reduce the amount of sugar in its fizzy drinks and while it is seeing some positive results, the drinks company’s health kick is not yet enough to offset some of the wider challenges it faces in emerging markets.
Coke’s marketing strategy over the past few years has focussed on pushing low calorie, low sugar versions of its fizzy drinks, as well as smaller pack sizes and water. It’s one that has delivered promising return, parti