Coca-Cola Zero Sugar relaunch an early success as awareness and sales soar

Coca-Cola Zero Sugar achieved the greatest rise in ad awareness in August of any UK brand, according to YouGov BrandIndex data, with the market research company suggesting the summer campaign has “been a success so far”.
Coke Zero Sugar’s ad awareness score, which analyses whether respondents have seen an ad from a brand in the previous fortnight, has significantly improved over the past month. Its score rose from 6% in early July to 17% in the last weeks of August. Meanwhile,