Coca-Cola signs up to help change the world in 24 hours at The Drum's Do It Day

What do IBM, Dennis Publishing and Amnesty International have in common? They all believe marketing can change the world and in order to make the planet a better place they're taking part in The Drum's Do It Day event, where they will now be joined by Coca-Cola.
The soft drinks giant has become the latest globally renowned brand to set a real-world challenge for the brightest minds in the marketing industry to tackle at Do It Day.
For the second year in a row, the global