Coca-Cola sees ‘green shoots’ as One Brand strategy makes ‘promising’ start

Coca-Cola is encouraged by initial “green shoots” for its ‘One Brand’ strategy, with the fizzy drinks brands stating it has led to retail sales growth as well as boosting the overall brand.
Speaking at Barclays Global Consumer Staples conference yesterday (6 September), Coca-Cola’s president and COO James Quincey told analysts that while it was early days, the outlook is “promising”.
“We’ve launched a new global marketing campaign Taste the F