Coca-Cola on innovating around a classic Christmas campaign

If you were to ask someone to describe Coca-Cola’s Christmas ad, most would be able to do so in a heartbeat. Red trucks speed through a wintry landscape, lighting up towns as they go. The ad might be 21 years old, but interest in it shows little sign of diminishing as it brings out everyone’s nostalgic side.
The ad once again graced UK TV screens last month, and the message that ‘holidays are coming’ will be pushed through to Christmas. Yet Coca-Cola is also running anot