Coca-Cola: ‘E-commerce should not be seen as a channel’

Coca-Cola believes ecommerce is playing an increasingly important role for the business, but warns that its image of only being the remit of digital “pure players” is wrong and should be challenged.
Speaking at the Barclays Global Consumer Staples Conference yesterday (5 September), the company’s executive vice president of Coca-Cola North America, Sandy Douglas, spoke about the “digitisation” of the business, and how technology is changing the way it serves consume