Coca-Cola diversification efforts lead to Japanese alcopops

The Coca-Cola Company is set to release its first ever alcohol drink in its 125-year history as its diversification efforts continue.
While it owns brands across soda, water, tea, nutrition and energy categories a natural but unentered sector was the alcohol sector, despite Coca-Cola serving as a steadfast preferred mixer for spirits.
In Japan, the company will release alcopops or Chu-Hi, a drink with between 3% to 8% alcohol content. It is a popular drink traditionally marketed towards women as