29-07-2017 13:00 via thedrum.com

Coca-Cola creates sustainable ad out of recycled packaging

Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green.
The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation.
The TV commercial debuts on Channel 4 tonight (29 July) and will run on cinema, digital and social media throughout the summer.
The Love Story campaign, created by Ogilvy & Mather Berlin, tells the tale of two bottles that fall
Read more »