Coca-Cola CMO explains why the business is yet to have a true digital strategy

Social media is the strategy for those who don’t have a true digital strategy, claimed Coca-Cola’s chief marketing officer (CMO), who is working to change this mindset across the renowned advertiser.
It is part of the reason why TV still vastly outperforms its digital efforts despite the business pumping large sums into alternative digital channels over the years. Consequently, TV is still “very, very critical for our business,” said Coca-Cola's CMO Marcos de Quintos at a