Coca-Cola, Channel 4, Facebook: Everything that matters this morning

Channel 4 claims young audiences are more receptive to purpose-driven ads Young people aged between 16-34 are more likely to resonate with important issues through purpose-driven advertising, according to research by Channel 4.
A study conducted by the broadcaster’s sales division, which surveyed an equal number of people in the 16-34 and 35-65 age brackets, found 55% of respondents believe brands should use their power for good, while 45% argue they should only focus on selling prod