Co-op on growing its data science team to overcome measurement challenges as it roadmaps 2017 ad plans

The Co-op is planning to grow its data science team as it looks to overcome the challenges of “murky measurement” laid out by Procter & Gamble’s (P&G) Marc Pritchard last week.
Currently led by data science director Catherine Brien – who joined last year – the grocer said that the team is expanding to “get under the skin of analytics to measure our digital channels as confidently as we can,” customer director Jemima Bird told The D