CNN’s Great Big Story chases luxury content spend with Hyundai Genesis partnership

CNN-owned Great Big Story is bolstering its content and advertising offerings by launching a new channel, Origins, as part of a year-long partnership with Hyundai’s luxury car brand Genesis.
The channel is designed to explore the history of things, from design to food to pop culture, and as such slots “seamlessly” with a Genesis brand integration, which will see it align the DNA of the luxury brand with the storytelling element of Great Big Story, according to Sunita Rajan, sen