CMO's budgets will jump 12.3% this year despite efficiency drives and GDPR headwinds

Despite concerns over the impact of GDPR and the real value of their digital media buys, US chief marketing officers are set to up their investment in digital to the tune of 12.3% over the next 12 months. 
The figure comes from the biannual CMO survey, which polled 324 top marketing executives on their current spend, and their plans for the year ahead. 
Digital currently takes up a 44% share of marketers' budgets, but that's expected to reach 54% in the next five years, accor