CMO spend on martech is shrinking, finds Gartner

Spend on marketing technology has fallen by 15% this year as chief marketing officers express concerns over their ability to manage the technology effectively, according to a report from Gartner.
The report, which surveyed 353 marketing executives in North America and the UK at companies with more than $250m in annual revenue, found that marketers spent 22% of their marketing budgets on technology this year, down from 27% last year.
"The challenge is that CMOs' ascent to their lofty technology r