CMA issues warning to marketers around paid-for influencer endorsements following Social Chain investigation
The UK's Competition and Markets Authority (CMA) has signaled that it is prepared to clampdown on social media campaigns that mislead consumers.
The government division, which is Britain's primary competition and consumer authority, has issued a warning to brands and marketers around online reviews and endorsements following an investigation into the marketing practices of digital agency Social Chain.
The CMA has taken enforcement against the Manchester-based social shop for usi
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