Clients laud improvements to pitch process, but agencies are sceptical

Despite improvements in how integrated pitches are managed there is still a worrying gap between how beneficial advertisers and agencies think those changes have been, according to new research from the World Federation of Advertisers (WFA).
Tensions between brands and agencies on the pitch process have been long running, with agencies lamenting an unwillingness to share data, poor briefing, absences during pitches or unreasonable terms.
The WFA survey suggested that while advertisers are happy