Clickbait sites have huge carbon footprints and advertisers urged to snub them

Research finds that made-for-advertising websites provide no value to businesses while generating excessive amounts of CO2 emissions.
A study from Ebiquity and Scope3 has identified made-for-advertising (MFA) websites as heavy emitters that provide ”no value” to businesses: important information for media buyers looking to clean up their supply. 
The new report analyzed more than $375m in ad spend from 43 of ”the world’s leading advertis