Clemenger Group New Zealand acquires research company Perceptive Group

Clemenger Group New Zealand has acquired research and customer intelligence company, Perceptive Group, in a bid to bolster its data-driven marketing services.
 
Clemenger Group has taken a majority investment in the agency, which specialises in customer experience, insight-led strategy and data-driven decision making.
 
Perceptive, which was founded in 2005, position the business as a “customer intelligence” agency with a hybrid mix of talent and technology.
 
Clemenge