Clear Channel Outdoor on How Location Data Helps Brands with OOH

As out-of-home becomes integrated and indeed, a measurable part of the marketing mix, it will be technology that will define the sector.  To help bring data into the physical world, Clear Channel introduced RADAR, a suite of solutions that helps brands understand consumers’ real-world travel patterns and behaviors as they go about their day.
“I think most marketers understand that out of home works,” says Dan Levi, chief marketing officer at Clear Channel Outdoor Americas.