Circles.Life plugs into Adobe Experience Cloud to get the most out of its audience data

Singapore-based mobile virtual network operator Circles.Life has decided to plug into Adobe Experience Cloud to gain a deeper understanding of their customers through their first, second and third party data, and create better customer experiences.
The partnership with Adobe will see the digital telco use Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to gain better customer insight, track campaign performance and facilitate budget maximisation across search, social and