Chrysler sponsors and creates digital content with Sesame Street’s Muppets

Add Big Bird, Elmo, Cookie Monster and the rest of the Sesame Street gang to a Chrysler Pacifica for a new campaign. In a 10-part series, Chrysler has partnered with the show on PBS to sponsor it, as well as create digital content.
The partnership is strategic on both ends: PBS and Sesame Street need the funding to keep everyone’s favorite puppets going. For Chrysler, this partnership is the perfect marketing tool to get families to buy minivans. Seemingly, a win-win.
“Sesa