Christmas is coming: be prepared for shoppable social

Don’t be fooled by the displays in shops, it is still 67 days until Christmas and six weeks until Black Friday. Coupled with consumers no longer conforming to a long and logical purchase,  brands are asking the million-dollar question  ‘how do I get my social to payback?’ It's not too late to think about shoppable social.
 
Time for payback
With only 1.5% of e-commerce sales coming from a direct social media referral, the next big opportunity for brands