Christmas advertising boom to see spending hit new record

With Christmas now in full swing (at least as far as advertisers are concerned) the industry has been able to take stock of its relative strength this year as opposed to previous years – and the results provide early festive cheer to broadcasters with spending projected to hit a record £6bn.
The milestone figure has been calculated by The Advertising Association which attributes the seasonal boom to the dominance of budget-busting event campaigns and cutthroat competition betwee