Chinese sportswear brand Xtep appoints Y&R Beijing

Chinese sportswear brand Xtep has appointed Y&R Beijing as the brand seeks to win market share in China's competitive sports industry. 
Xtep, which is China’s third-largest sportswear brand, has tasked Y&R with strategy and creative development for Xtep’s brand and products until 2019. 
Y&R Beijing replaces incumbent of five years DDB Guoan Beijing as Xtep’s agency of record.
Xtep has been strengthening its position in the market with a strategy focused on