Chinese make-up brand Marie Dalgar celebrates 10th birthday with bold campaign

Marie Dalgar, the Chinese make-up brand, is celebrating its 10th birthday with a striking campaign filmed on the streets of Shanghai.
The campaign, which was created by BETC, aims to showcase how you can find beauty everywhere in urban spaces by bringing to life the old and new elements of Shanghai. The ad follows emerging Chinese model Xie Chao Yu (解朝宇) through the back streets of Huang-pu to the skyscrapers of Pudong, as she hunts for creative inspiration.
The campaign aim