Chinese inventory goes self-service in iClick Interactive launch, to meet increased demands on supply and transparency

Chinese media specialist iClick Interactive has launched a new platform that will allow international agencies, marketers and demand-side platforms (DSPs) access to Chinese inventory on a self-serve basis, with the launch providing access to premium inventory sources including Line and Tencent.
The iAccess platform will allow its customers to build and optimise campaigns for Chinese audiences themselves from any place in the world. iClick Interactive said the launch satiates a growing under