China’s biggest brand on its plans to conquer the West

Tencent is officially China’s biggest brand. It has more than 1 billion monthly users, runs the country’s biggest internet portal and its most popular messaging service, WeChat. Last year, meanwhile, the mass media giant generated revenues of almost £12bn.
According to Millward Brown’s BrandZ, it is also the most valuable brand in the country, worth £85bn. And it is 11th in the world, ahead of the likes of Coca-Cola, Disney and MasterCard.
But in the UK, and m