China’s ad fraud problem is 'on another scale' and requires a bespoke approach

Over the Western world’s Christmas break the ad fraud problem in digital advertising peaked in terms of media attention. A report detailing a singular ad fraud operation called Methbot helped drive awareness of the issue, though the incident was largely confined to the US.
Further East, China’s $27bn digital ad industry is seeing fraud rates of almost 40% regularly, according to eMarketer research, making China the ad fraud elephant in the room. 
China operates at another s