China mobile advertising spend for Black Friday outstrips Singles Day

Chinese advertisers spent more money on mobile advertising around the US shopping event Black Friday than the nation’s own Singles Day extravaganza,  according to new research.
The Q4 2016 Global Trends in Advertising report revealed that although China’s mobile advertising spend increased year-on-year for Singles Day last year, it was outstripped by investment in advertising around the US Black Friday event.
China was also outspent on Singles Day, with Japan and Malaysia spendi