Chief growth officer is just a symbolic role, says J&J CMO

“If I’m not driving growth then I don’t know why I really exist,” says Alison Lewis, global CMO at Johnson & Johnson. It’s a bold statement, and not one that every marketer would agree with. But with a growing number of businesses scrapping the CMO title in favour of a chief growth officer it’s an issue that is on the agenda of every marketing boss.
“To me it’s a positioning thing because of course my role is to drive growth. I always say