Cheil India's creative and digital chiefs on fusing creativity and technology to build intellectual property

India is one of the world's fastest growing digital economies and to tap into the advantages associated with being on digital platforms, creative agencies like Cheil India are focusing on building their own intellectual property and product.
Cheil India recently ventured into e-commerce as advisors, aiming to be the go-to service providers. It also launched Cheil Designs to move towards customer-centric strategies.
To find out about this trend of building intellectual property, The Drum spo