Cheil India bets big on design as brands move towards customer-centric strategies

With more consumers becoming empowered by technology, the imperative on brands to be customer-focused and tech savvy is stronger than ever.
For the past few years, brands like Pepsi Co have been increasingly vocal about the importance of design-thinking on creating products and experiences for future customers.
This has driven Cheil India to launch its newest venture Cheil Design, which will help the agency bring in more design expertise to its brand strategy offering.
The news co