Cheestrings owner Kerry Foods selects Rothco as creative agency

Kerry Foods UK has appointed Dublin based agency Rothco to handle the creative for its Kids Dairy Snacking business, encompassing brands Cheestrings, Yollies and Scoffies.
Rothco, which began working with Kerry Foods last year on its Dairygold business replaces Fallon London on the account. 
Speaking of the appointment, Kerry Foods GB Kids Dairy Snacking marketing director, Victoria Southern, commented: “We are delighted to have appointed Rothco as our new creative part