Chasing growth is a hell of a lot easier than transformation ... and growth has decided to take a holiday

Ashley Swartz, Furious Corp, chief executive officer and columnist for The Drum, reflects after having returned from CES on the dynamics of the media industry at a point in time where technology, and in particular, how human beings interact with hardware and software, will radically change advertising. 
Since the first web banner ad was sold in 1993 by GNN (Global Network Navigator), advertising has been about net new growth. Media companies, technology companies, marketers, ad tech compani