Charlotte Rogers: The demise of Wonga shows toxic brands will always fail

Ten years ago the global financial order crumbled, triggered by the collapse of Lehman Brothers, one of America’s biggest investment banks, which sensationally filed for bankruptcy on 15 September 2008.
As austerity began to bite, the UK market opened up to payday lenders offering instantaneous decisions on loans with often astronomical interest repayments. A decade on and the poster child of short-term lending – Wonga – has fallen into administration.
At one point Wonga was t