Charlotte Rogers: McDonald’s premium push shows it is ready to gobble up Byron’s business

McDonald’s ‘Love affair – Luxury in a bun’ advert promoting its Signature Collection.2017 marked a decade of posh burgers in the UK. From Byron, Gourmet Burger Kitchen and Honest Burger to the slick, paired back operation introduced by American chain Five Guys, pimped-up burgers have become a mainstay of British culture.
When Byron burst onto the scene in 2007 some wondered if this new wave of burger dining would sound the death knell for McDonald’s, the establishe