Charlotte Rogers: Burning clothes is a bad move for Burberry’s brand

In 2017, Burberry destroyed £28.6m worth of unsold clothes, accessories and perfume. The reason? A desire to protect its brand.
To avoid any surplus stock being stolen or sold cheaply on the counterfeit market, the luxury fashion retailer has destroyed goods worth more than £90m over the past five years.
And the rate at which Burberry is destroying its designs is growing. The value of surplus stock sent to be burned has increased from £26.9m last year and £18.8m in 2016.