Charities cannot afford to forget about their existing donors

In the charity industry, the process of acquisition is expensive. The balance of spend is disproportionately skewed towards securing new donors, supporters and believers, seizing their attention and delivering their details to CRM systems. Whether it's ‘£2 a month’ or ‘remembered in your will’, charities are adapting their strategies to ensure the much needed cash trickles into their coffers.
The Charity Commission of England and Wales is charged with protecting cha