Channel 4 trials AI that identifies TV scenes it can pair with contextual ads

Channel 4 has revealed a new artificial intelligence (AI) ad product that will let brands better integrate with linear TV.
The broadcaster announced during its 2018 summer Upfronts event that it is on the hunt for partners keen to test the new ‘contextual moments’ technology. The tool is powered by an algorithm will use visual and audio recognition to identify ideal linear TV moments for relevant brands to integrate with.
"For example, a character in a show might be seen en