Channel 4 reboots Humans marketing with synth test on Amazon Echo and Google Home

Channel 4 is continuing its run of interactive marketing stunts promoting sci-fi show Humans with ‘The Human Test’, an app that utilises Google Assistant and Amazon Alexa to be able to decipher if the user is a ‘synth’ (robot) or a human.
The project marks Channel 4’s first foray into voice assistant programme marketing. It was created by in-house agency 4Creative to promote season three of the TV drama 
Those who install the app will be asked by thei