Channel 4 launches elaborate multi-platform campaign for 'Humans' season two
To get fans excited for the October season two premiere of the science fiction drama "Humans", Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning 'Synths', the series' life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners.
PRODUCT RECALL! Our Synthetic Humans are experiencing minor technical difficulties. For your own sa
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