Channel 4, ITV and Sky join forces to prove value of on-demand to marketers

Channel 4, ITV and Sky, alongside television’s marketing body Thinkbox, have teamed up to put some numbers behind their on-demand platforms in a bid to boost their commercial value.
Heralding a “year of collaboration”, the UK’s biggest commercial broadcasters stood side by side at an event in London this week to unveil what they are claiming is the biggest ever study into broadcaster video-on-demand viewing, aka BVOD.
At a time when advertisers are growing increasingly ca