Channel 4, Ikea and Nike: The top 10 YouTube ads in July

1. Max Factor – Be More You: The Power of Glamour
It’s fair to say Max Factor is famous for its high-end adverts showing the latest ‘it model’ strutting their stuff. However, the brand has decided to go down a more emotional route. For ‘Be More You’, the ad shows a young mum pursuing her dream as a singer (all while wearing Max Factor make-up, of course). The brand’s different direction has certainly paid off – the video racked up over one million