Channel 4 admits TV ad market is in recession as big brands pull back

The advertisers who stopped backing Google following the YouTube brand safety scandal did shift more ad spend back into TV advertising, according to Channel 4. However, it concedes this only created a “short-term lift”.
Responding to a question from Marketing Week at its annual results briefing this morning (12 July), Channel 4’s sales director Jonathan Allan said: “We saw a bit of money move out of YouTube and into Channel 4 around April and May, but it was only a short-