Changes in content consumption: how advertisers can cut through the noise

With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content.
Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion, up 29% in two years, and that spending shows no signs of slowing. The industry must learn how to navigate all channels and use them to their advantage.
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