Celebrity endorsement deals overlook African American talent, study finds

Brands are lagging behind Hollywood when it comes to hiring celebrities of colour for endorsement deals, new research has shown.
At $1.3bn and counting, the box office revenues of Black Panther may have established the commercial value of an African American cast to film studio execs, however brands have proven less willing to collaborate with musicians, actors and personalities of colour when it comes to endorsement contracts.
Spotted, a celebrity endorsements data platform, noted that 47 celeb