Celebrating CMOs with Cojones at SXSW

The role of the chief marketing officer  continues its interesting evolution and, in some cases, revolution. Even just 10 years ago, the notion that a chief marketing officer would dip there toes in use about every corner of the business seemed a stretch.
Today, however, chief marketing officer demands are many and intense — and The Cojones Award, in its fourth year at SXSW, celebrates the marketing leaders who are making a significant difference for their brands.
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